Music Video Inspirations

These are a range of music videos from other artists within the same genre as our chosen song. Looking at conventions of a music genre through pre-existing videos should help us to better plan and direct our own music video.

A noticeable convention in the music videos I have found is that there is a focus on one 'character', who is portrayed by the singer.

The artist in each of the videos has frequent shots in which they lip sync to the camera; thereby forming a more personal connection between the audience and the music.

There is also a small focus on instruments in two of the videos ('Shine' and 'Only Love'); usually including a brief shot of the artist holding or playing a guitar, or an instrument in the background of the video.

Another convention within these music videos is the frequent movement of characters to transition between shots. For example, in the video for 'Stolen Car', the singer is shown to be continuously and fluidly moving between shots. This is the same for 'This Is The Life', 'Only Love' and 'Shine' where the camera mostly follows a single person as they move between scenes.