Friday 24 February 2017
Music Video Second Draft
Things we need to add and improve on:
- Shorten the girl's bedroom scene, which goes on too long with too many unnecessary shots.
- Arrange the cuts so the film is more in time to the music.
- Recreate the opening with a shot of the corkboard to clarify the use of the photographs
- Use a shot of the bridge photograph on the corkboard instead of just cutting to the photo
- Fade out the music at the end
- Shorten some of the beach shots to make the ending more concise
Thursday 23 February 2017
Wednesday 22 February 2017
Characters
Our music video centres around two main protagonists.
The male character, Samuel, played by Louis Coles, is a typical teenage boy created to portray millennial youth, therefore appealing to our target audience. The character's name was based on the artist Samuel Ford himself, with the intention of further establishing his 'brand'.
Samuel wears a beige jacket, jeans and trainers; a typical appearance for a modern teenager. We first see him in his bedroom which, again, is styled as a traditionally 'boy-ish' room.
The second protagonist is Lucy, played by Saffron Casbourne. The name 'Lucy' is inspired by Lucy Rose, a prominent artist in the genre 'Kings' belongs to.
Lucy is seen throughout the video wearing a pink jumper, which highlights her innocence and femininity, with pink being stereotypically associated with girls. The camera rarely centres on Lucy's face, leaving her as an enigma to the audience.
Our intention with these two characters was to allow the audience to be able to relate with their story. Because they are young people going through relationship issues, we felt many members of our primary target audience (18-25) would identify with the video, having gone through similar struggles themselves.
The video focuses completely on these two characters, allowing our audience to connect with them through spending more on-screen time with them.
The male character, Samuel, played by Louis Coles, is a typical teenage boy created to portray millennial youth, therefore appealing to our target audience. The character's name was based on the artist Samuel Ford himself, with the intention of further establishing his 'brand'.
Samuel wears a beige jacket, jeans and trainers; a typical appearance for a modern teenager. We first see him in his bedroom which, again, is styled as a traditionally 'boy-ish' room.
The second protagonist is Lucy, played by Saffron Casbourne. The name 'Lucy' is inspired by Lucy Rose, a prominent artist in the genre 'Kings' belongs to.
Lucy is seen throughout the video wearing a pink jumper, which highlights her innocence and femininity, with pink being stereotypically associated with girls. The camera rarely centres on Lucy's face, leaving her as an enigma to the audience.
Our intention with these two characters was to allow the audience to be able to relate with their story. Because they are young people going through relationship issues, we felt many members of our primary target audience (18-25) would identify with the video, having gone through similar struggles themselves.
The video focuses completely on these two characters, allowing our audience to connect with them through spending more on-screen time with them.
Tuesday 21 February 2017
Premise and shot locations
The concept for our music video follows a classic three act structure, with an inciting incident and resolution.
The video opens with the male character, Samuel, in his bedroom looking at an unseen photograph. As the music progresses, Samuel gets up and leaves his house and begins walking to an unknown destination.
We wanted to choose a bedroom which represented the character of Samuel. To do this, we chose Isaac's room which has a blue colour scheme and has football shirts hung up on the wall, which is typically masculine.
The second scene is similar to the first, reflecting that the two characters are fated to be together. The girl, Lucy, is alone in her bedroom when she finds an old anniversary card, implying it was given to her by the male character. This upsets her and she, too, leaves the house to go to an unknown destination.
Similarly, we wanted a typically feminine bedroom for the character of Lucy so we have decided to use Saffron's own bedroom, which contains objects such as a hairbrush and mirror to use as props.
As the next verse plays, leading into the first chorus, the boy walks through the street (the camera is always following him as he walks to the left).
The girl also walks down a street (the camera following her walking to the right, to give the implication that the characters are walking towards each other) and sees a statue near a park. There is some sort of transition into a picture showing the couple together here - a flashback to their former love.
The street is quite an industrial, cold area and so we chose to use this as a location to convey the state of the protagonists' relationship. As the video progresses, the imagery will become more natural and warm.
We have decided to use the large red statue on Mariot's way because it is a notable landmark that will be easy to come back to during filming.
There is a transition to the boy travelling through a forest or woods, and the girl also walking through a similar location. The girl stops at some sort of landmark and there is another flashback to the couple together at that landmark.
Forest locations were chosen because often in music videos of the same genre, natural imagery is featured. This is because the original form of music it descends from - folk music - originated from people singing and composing songs about nature. We decided to use these particular locations because, importantly, they were places which all of our cast and crew could easily travel to and also because we were already familiar with the layout of the parks, so knew specific locations which would be good for filming.
As the instrumental and outro play, the couple reunite at a beach and hug. The photo the boy was looking at is revealed to be a photograph of the couple at that very same spot on the beach. They walk away together and the video fades out.
This particular beach, Wells, was chosen mainly due to the beach huts. Beach huts allowed us to have a landmark which the two characters could meet at, meaning that the audience will not have to suspend their disbelief that the two just happened to walk to the same indiscernible spot on a huge beach. The boy walked to the exact beach hut that he and the girl are seen together near in the photograph, and we can assume that the girl has done the same, remembering their spot.
ACT 1
The video opens with the male character, Samuel, in his bedroom looking at an unseen photograph. As the music progresses, Samuel gets up and leaves his house and begins walking to an unknown destination.
We wanted to choose a bedroom which represented the character of Samuel. To do this, we chose Isaac's room which has a blue colour scheme and has football shirts hung up on the wall, which is typically masculine.
The second scene is similar to the first, reflecting that the two characters are fated to be together. The girl, Lucy, is alone in her bedroom when she finds an old anniversary card, implying it was given to her by the male character. This upsets her and she, too, leaves the house to go to an unknown destination.
Similarly, we wanted a typically feminine bedroom for the character of Lucy so we have decided to use Saffron's own bedroom, which contains objects such as a hairbrush and mirror to use as props.
ACT 2
As the next verse plays, leading into the first chorus, the boy walks through the street (the camera is always following him as he walks to the left).
The girl also walks down a street (the camera following her walking to the right, to give the implication that the characters are walking towards each other) and sees a statue near a park. There is some sort of transition into a picture showing the couple together here - a flashback to their former love.
The street is quite an industrial, cold area and so we chose to use this as a location to convey the state of the protagonists' relationship. As the video progresses, the imagery will become more natural and warm.
We have decided to use the large red statue on Mariot's way because it is a notable landmark that will be easy to come back to during filming.
There is a transition to the boy travelling through a forest or woods, and the girl also walking through a similar location. The girl stops at some sort of landmark and there is another flashback to the couple together at that landmark.
Forest locations were chosen because often in music videos of the same genre, natural imagery is featured. This is because the original form of music it descends from - folk music - originated from people singing and composing songs about nature. We decided to use these particular locations because, importantly, they were places which all of our cast and crew could easily travel to and also because we were already familiar with the layout of the parks, so knew specific locations which would be good for filming.
ACT 3
As the instrumental and outro play, the couple reunite at a beach and hug. The photo the boy was looking at is revealed to be a photograph of the couple at that very same spot on the beach. They walk away together and the video fades out.
This particular beach, Wells, was chosen mainly due to the beach huts. Beach huts allowed us to have a landmark which the two characters could meet at, meaning that the audience will not have to suspend their disbelief that the two just happened to walk to the same indiscernible spot on a huge beach. The boy walked to the exact beach hut that he and the girl are seen together near in the photograph, and we can assume that the girl has done the same, remembering their spot.
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