The male character, Samuel, played by Louis Coles, is a typical teenage boy created to portray millennial youth, therefore appealing to our target audience. The character's name was based on the artist Samuel Ford himself, with the intention of further establishing his 'brand'.
Samuel wears a beige jacket, jeans and trainers; a typical appearance for a modern teenager. We first see him in his bedroom which, again, is styled as a traditionally 'boy-ish' room.
The second protagonist is Lucy, played by Saffron Casbourne. The name 'Lucy' is inspired by Lucy Rose, a prominent artist in the genre 'Kings' belongs to.
Lucy is seen throughout the video wearing a pink jumper, which highlights her innocence and femininity, with pink being stereotypically associated with girls. The camera rarely centres on Lucy's face, leaving her as an enigma to the audience.
Our intention with these two characters was to allow the audience to be able to relate with their story. Because they are young people going through relationship issues, we felt many members of our primary target audience (18-25) would identify with the video, having gone through similar struggles themselves.
The video focuses completely on these two characters, allowing our audience to connect with them through spending more on-screen time with them.
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